Most popular Ad formats

Many a times clients are clueless about which size of Ads should be used on webpages. To make matters worse, web publishers and web designers/graphic designers themselves are ignorant or confused about this issue. This article illustrates the most common Ad units which are the part of many emerging Ad unit standards being implemented and adopted over the net. This article will help everybody clear up this minor but common predicament.

Banners and Buttons

a) 468 * 60 - Full Banner
b) 234 * 60 - Half banner
c) 88 * 31 - Micro Bar
d) 120 * 90 - Button 1
e) 120 * 60 - Button 2
f) 120 * 240 - Vertical Banner
g) 125 * 125 - Square Button
h) 728 * 90 - Leaderboard

Rectangles and Pop-Ups

a) 300 x 250 IMU - Medium Rectangle
b) 250 x 250 IMU - Square Pop-Up
c) 240 x 400 IMU - Vertical Rectangle
d) 336 x 280 IMU - Large Rectangle
e) 180 x 150 IMU - Rectangle

Skyscrapers

a) 160 x 600 IMU - Wide Skyscraper
b) 120 x 600 IMU - Skyscraper
c) 300 x 600 IMU - Half Page Ad

About the Author: Aniruddha Badola is a Internet Concept Implementer (ICI), helping people to launch unique business ideas over the Internet and owner of Enovabiz Solutions, a web design and development company based in India.